The 30th annual Quick Chek New Jersey Festival of Ballooning in Association with PNC Bank will be held from July 27-July 29, 2012 in Readington, New Jersey.

This three-day extravaganza is one of the premier family entertainment events in the Northeast, featuring the awe-inspiring spectacle of more than 100 giant hot air balloons taking to the skies over three days.

The Festival offers live concerts from Grammy Award winning artists; fireworks; a nighttime hot air balloon glow; a 5K Race and Family Fun Run; family-oriented entertainment and interactive activities; and provides numerous selling and product sampling opportunities.

Named one of the Top 100 Events in North America five times by the ABA and the No. 1 Thing to Do In New Jersey in 2012 by New Jersey Monthly magazine, the Festival attracts upwards of 165,000 people, worldwide media coverage, and attractive demographics for consumer-oriented marketers.

For more information on the 2012 Quick Chek New Jersey Festival of Ballooning, visit www.baloonfestival.com.

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